Another Brand Blog
The Secret Strategist
Trying to work out why Brand is a dirty word.
Why don’t product teams get it?
Product teams are great, but their role in marketing their products needs to be clearly defined. This is for everyone’s benefit, but especially for their customers. When looking to work as a team on
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Secretstrategist
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Secretstrategist
Why don’t product teams get it?
Product teams are great, but their role in marketing their products needs to be clearly defined. This is for everyone’s benefit, but especially for their customers. When looking to work as a team on
Read post
Secretstrategist
Why don’t product teams get it?
Product teams are great, but their role in marketing their products needs to be clearly defined. This is for everyone’s benefit, but especially for their customers. When looking to work as a team on
Read post
Secretstrategist
It's Not Them, It's You: Why Clients 'Don't Get It' and How to Fix It
There comes a point in everyone’s career when they do the digging, look at 100% of what’s available to them, and then present the 1% back to a client. That then flows seamlessly into creative that is
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Secretstrategist
Brand has a whiny bitch problem
The branding industry has undermined its own credibility and value. We’ve done this to ourselves. Branding is one of those disciplines that has always seemed to be more important to the people who pr
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Secretstrategist
Why This?
I’m a strategist. What the fuck does that mean? I help businesses solve problems that stop them from growing. The way I do that is by using principles of branding to help solve these problems. I work
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